It is called the Futura Serie BQ-Book and was developed by the German designer Paul Renner, who took the 1919-1933 Bauhaus style as a basis. Previously, all the letters in the emblem were serifs, but as a result of the last update, the layout changed: a geometric chopped typeface was chosen for the logo. They resemble a fabric formed from many intertwined fine threads. Small stripes are visible on the grapes and the left side of the apple. Horizontal strokes highlight the commonality with the textile industry. The image of fruits in the actual logo is far from realism – it is made in a hand-drawn design. This is either a manifestation of the Mandela effect or deception to attract buyers. But many people are ready to argue with this because no one has ever seen him. The company itself claims that its logo used to have a cornucopia. There is no single answer to this question. Yes, Fruit of the Loom is a registered brand.ĭid the Fruit of the Loom logo ever have a cornucopia? This company was founded in 1851, so it will soon be two hundred years old. It is in small print and is arranged in two lines. The designers also worked with the style of the name: in the current version, it is written in grotesque, thin elongated letters, except the middle part. The artists tried to preserve their natural shades, so they made the bunches white and purple, the currants yellow, the apple red with a yellow stalk, and the leaves green (by the way, now they are all replaced by grapes). The only difference between them is in the colors. Fruits and berries are now less vibrant than the previous emblem but still colored. The designers removed the rest of the elements. The modern version of the logo consists of two parts: the first is the text, the second is the icon. They removed the underlining in the title, replacing the lowercase letters with uppercase ones. The developers narrowed the oval, stretched it out, outlined it along the edge with a black line, and made it volumetric due to the shadow at the bottom. In 1978, the fruits and leaves returned to their normal color. In addition, the inscription is supplemented with the phrase “Unconditionally Guaranteed.” 1978 – 2003 The first letters in the words “Fruit” and “Loom” have become uppercase, the rest – lowercase, but underlined with a black line. In doing so, they reduced the brightness of its color gamut. And the designers moved the picture with fruits and berries (brand concept) to the top, to the center of the line that forms an oval. So they emphasized the priorities, highlighting the brand as the main one. The authors used an oval in which the company name was placed. Since this period, the emblem has radically changed its appearance. And to make the name stand out clearly, the designers made the letters black. The grapes turned green and dark blue again, the currants – white, the apple – red with a yellow highlight on the side. In 1951, the developers returned the color to the logo and added a gradient in some places. At the top, in a semicircle, there is a wide ribbon with the brand name. In a triple-edged circle, there are fruits and berries taken from the picture. 1936 – 1951ĭuring this period, the company’s management approved the logo in a lithographic print, which resembles a wax seal in texture, color, and shape. The words “Fruit” and “Loom” are in large letters, and “of the” in small letters. The inscription at the top has been preserved but has been shaped like an arch. At the same time, the clouds disappeared from the logo – only a light blue background remained. They moved the currant berries to the left, some of the leaves changed color. To do this, they redrawn the picture in a different style (less realistic), removed the tape, and placed the fruits in an oval frame. The designers have tweaked the brand’s visual identity mark and made it look like an emblem.
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